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APD has always made a profit, which has been reinvested, paying off loans and using spare cash to gradually expand.
The Frome Development has given James Duguid, the Director, the desire to grow the business in an ethical and sustainable manner.
James has been both the Commercial & Managing Director of Saga’s cruising business during the last 14 years and prior to that was the Director of Human Resources for Cunard, working in Southampton, New York and Miami.
He was very much involved in the Sales of Cunard to Carnival Corporation, substantially adding value for the Cunard owners by being part of a team which had secured funds to do a management buyout.
Saga’s cruising business, James Duguid has been Managing Director of on 3 occasions, including for one critical period in its evolution, for 3 years.
The reputation and profitability of Saga’s cruising product has been an important element in the valuation of the total business which is now listed.